The primary logo for Alice and Lulu by Magic Feather Designs - branding for small businesses

My gosh, what a joy this was to work on! My lovely client Rachel chose my Step Up package for the glow up of her business Alice and Lulu - she sells the cutest felt dolls, which I used as inspiration for her custom highlight covers. To use her exact words; 'genius Jen!'. The package she chose was perfect to elevate her branding from the DIY design she was fast out growing, covering her full logo suite and fresh creative direction.

The secondary logo for Alice and Lulu by Magic Feather Designs - branding for small businesses
The secondary logo for Alice and Lulu by Magic Feather Designs - branding for small businesses
The submark logo for Alice and Lulu by Magic Feather Designs - branding for small businesses
The brand design for Alice and Lulu by Magic Feather Designs - branding for small businesses
Image by Bozhin Karaivanov
The brand design for Alice and Lulu by Magic Feather Designs - branding for small businesses
The brand design for Alice and Lulu by Magic Feather Designs - branding for small businesses

"It’s always a worry working with someone else, that they won’t understand your vision and what you are wanting - especially if you struggle to describe it yourself. But I shouldn’t have worried at all, as Jen was an absolute pleasure to work with. She totally understood the brief and delivered far beyond what I could have ever asked for with the most amazing, genius details!! Worth every single penny!!! I feel like she just knew exactly what I wanted and boy did she deliver!"

 

Rachel - Alice and Lulu

The brand design for Alice and Lulu by Magic Feather Designs - branding for small businesses
The brand design for Alice and Lulu by Magic Feather Designs - branding for small businesses
The brand design for Alice and Lulu by Magic Feather Designs - branding for small businesses
The brand design for Alice and Lulu by Magic Feather Designs - branding for small businesses
The brand design for Alice and Lulu by Magic Feather Designs - branding for small businesses
The brand design for Alice and Lulu by Magic Feather Designs - branding for small businesses
The brand design for Alice and Lulu by Magic Feather Designs - branding for small businesses
The brand design for Alice and Lulu by Magic Feather Designs - branding for small businesses
The brand design for Alice and Lulu by Magic Feather Designs - branding for small businesses
The brand design for Alice and Lulu by Magic Feather Designs - branding for small businesses
The brand design for Alice and Lulu by Magic Feather Designs - branding for small businesses
The brand design for Alice and Lulu by Magic Feather Designs - branding for small businesses
The brand design for Alice and Lulu by Magic Feather Designs - branding for small businesses
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🧵 Brand clarity

🧵 Creative direction: brand palette and typography

🧵 Full logo suite (primary, secondary, submarks)

🧵 Fun brand marks

🧵 Brand Guides

🧵 Final files, organised and ready to use for print and web.