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Frills - magical hair accessories… you are too stinkin’ cute! 

Sometimes the most simple designs can be the most effective, especially coupled with the perfect photography and mock-ups. 
However, this is not a simple case of colouring in a font! Here is a rundown of everything that went into this design:

 

• creating a mood board 

• finding the perfect photography

• editing the photos (lighting, effects, touch-ups)

• finding the right typefaces out of thousands of options!

• editing the typeface (I altered the F to look more like a bow and adjusted all the lettering to be tighter which needs to be done individually on script fonts)

• created the appealing colour palette and finding the best colourways

• created the brand marks

• created the glitter effect

• finding the perfect mockups

• created the mockups (a genuine task of insane multiple layering)

• creating and arranging the graphics on the photos… 


You get the idea, all this for a passion project (so a for-fun brief)- now imagine the time, care and attention behind creating a real brand identity for your real and awesome small business!

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