Toddle - a children’s clothing brand.
I went with a bright colour palette that was slightly contrasting and gender-neutral with a splash of retro vibes thrown in so it really stands out.
I chose the 'scribbly' script style typeface as it reminded me of child like crayon scribbles. I carried these same shapes into the brand patterns again like kiddy scribbling but also sort of like the path a wandering toddler goes in - here, there and everywhere! The little secondary footprint pattern supports this idea.
This branding concept was created as part of a passion project.