The Good Bunch is a floral subscription box service looking for a rebrand - with a name like The Good Bunch I figured these guys are quite fun, they are looking for something bright and young that's going to appeal to today's market.
As you can see from my mood board I went with naturally bright florals (these guys are all about nature and being eco friendly!), a handwritten style font so it had that fun, laid back vibe carried through the colours and type. The illustrative flowers give it a sweet touch and playful feel - these guys are providing happiness in an (unmistakable bright orange) box after all!!
This branding concept was created as part of a passion project.