This project was a girly, glittery, gradient dream! My awesome client Laura already had per tumbler art business established, but now she was ready to step things up a level, and feel professional and legit within her business.
She was looking for a brand design that was going to help her stand out, and feel fiercely feminine at the same time! I had so much fun bringing in elements from her designs, such as gradients and all the glitter!
Laura was also looking for clarity on who her ideal audience was, and how best to speak to them. Remember, the beautiful graphics of your brand design are only half of the project we are also cultivating confidence, clarity and creative inspiration here too!
"When I first saw everything I almost cried of excitement. Now I understand what Jen means by she typically has no other revisions - because I genuinely feel like she put into words everything I was thinking but couldn’t explain.
I strongly feel this design will help target the ideal audience I would love to work with. Crafty Krafts is already starting to look and feel more confident just seeing everything come to life.
I simply can’t express how much I loved the colors. It was 100% spot on what I wanted and the white rough script on ‘Crafty’ is perfect. I genuinely love it all. I can go on forever about the many things I love about the design! Jen absolutely out did herself."
Laura - Crafty Krafts