Q: WHO DO YOU WORK WITH?
A: I work with female-led (this includes people identifying as female too!) creative small businesses who are passionate about fun design, passionate about their businesses, and understand the value and investment that good branding will bring to their biz.
My design process is perfect for businesses within their first year or two, who are ready to take their first step and invest in their brand identity. I am also here for those already established who are ready to level up and ditch the DIY branding that's been in place so far. I am super supportive and enthusiastic about small businesses and seeing women support themselves and do something they love, putting their beautiful craft or service out into the world because let me tell you my friend, the world needs it and is waiting! What are you waiting for??
Q: I AM NOT FEMALE, CAN WE STILL WORK TOGETHER?
A: The reason I specify working with females is that I feel my style of design is quite feminine. If what you are looking for in your branding is very different to what you see in my portfolio my first question to you will be 'why do you want to work with me?'. Choosing a designer that you resonate with is soooo important. Building a brand identity is a collaborative experience between designer and client, no one is going to get anything out of the partnership if your styles and values are not aligned. I have found that my style, values and way of working are at their best when working with female-run small businesses.
Q: WHAT IS BRAND IDENTITY?
A: Your brand identity at the most basic of levels comprises; logo, brand marks, typography, colours, images, photos and creative direction - all the "pretty visuals".
Q: WHAT DOES A BRAND IDENTITY DESIGNER DO, AND WHY DO I NEED ONE?
A: A great question! A brand identity designer takes all those "pretty visuals" mentioned above and gives them life! I take into account your brand values, your mission and your message. I consider your target audience, your goals, your voice and your personality. That last one is a biggy for me! I want to inject your personality into your branding - why would you want to look like everyone else? Are you like everyone else or are you unique? Are you after just a logo in your favourite font and colour just 'because you like them' - or do you want a brand? Do you want to show that you are running a business that is intentional, that resonates with your customers, that is consistent across all your platforms? If you answered yes to any of those - then that's why you need me ;D
Q: CAN YOU HELP ME THINK OF A BUSINESS NAME?
A: Sorry! I will not help you think up a business name, set up any accounts or help you write content. This is just not what I am here for. I can offer friendly advice though! Your name, values, mission, voice and vision should always 100% come from within and ideally, you should have an idea of these before we start working together because you can bet your bottom dollar I am going to ask you about them! You need these foundations clear in your head if I am able to visually interpret them for you.
Q: HOW LONG WILL A PROJECT TAKE?
A: This really depends on the package/project you go for. I usually set rough time frames up with clients at the start but for projects to be completed within any time frame, it depends on the amount of information and contact I am able to gain from clients. The more the better in both cases! I would ideally set aside 2-4 weeks for your project to be completed, I don't believe in rushing something that is integral to your business and so personal to you - which your brand identity absolutely is!
Q: HOW DO I PAY?
A: Full payment is requested via PayPal before any design work begins. The reason I request payment in full before any work is started means that there is no chasing of payments half way through projects. The benefit for clients here is that it is done and paid and you can just sit back and relax now. I consider my packages pretty reasonable and affordable in one payment, however if you have concerns about this just ask me and we can work out a payment plan no problem at all!
Q: WHEN IS THE BEST TIME TO CONTACT YOU?
A: My working hours are Monday to Friday 9am-3pm and 8pm-10pm. I occasionally reply to urgent emails over the weekend. Please remember I am a solo small business owner, only human and have a small person to take care of too.
Q: DO YOU INCLUDE ILLUSTRATIONS IN YOUR WORK?
A: Yes! If the design calls for it. For illustrations/photography I use awesome online resources such as Unsplash, Pexels and Creative Market for graphics and fonts with commercial licences. If you draw however and want some of your own work included in your design, fab! Let me know! I can not transfer my licenses for fonts or graphics to clients but I can let you know which I am using and where you can purchase them from, should you need to, however.
Q: WHY IS BRANDING/GRAPHIC DESIGN SO EXPENSIVE?
A: Think of it this way - when you hire me you are investing in your business not just spending money willy-nilly (yep - I actually just said willy-nilly!), investing means taking it seriously and letting your customers see that. Investing means having faith and creating accountability in yourself. You are paying for and benefiting from my creativity, resources, literally years of self-lead learning my craft and best of all, the convenience of not having to do some of the work yourself - you have alllll the rest of your awesome biz to focus on PLUS your product or service to provide! You are paying for the value of not only the service I will provide for you but the ongoing value that your kick-ass branding will continuously bring to your business!