The primary logo for Journal the Journey by Magic Feather Designs - branding for small businesses

The colours for this project are just a dream are they not?? My lovely client Jenna was looking for a fresh brand design for the relaunch of her beautiful handmade journal business. She was looking for branding that was warm, inspiring, creative and fun - my favourite combination! We got super clear on her foundations then created a strong, versatile logo suite paired with this stunning colour palette. Jenna received a mini brand guide to help her stay consistent as she launched her new brand identity.

The secondary logo for Journal the Journey by Magic Feather Designs - branding for small businesses
The secondary logo for Journal the Journey by Magic Feather Designs - branding for small businesses
The submark logo for Journal the Journey by Magic Feather Designs - branding for small businesses
The submark logo for Journal the Journey by Magic Feather Designs - branding for small businesses
Image by Dee @ Copper and Wild
The brand design for Journal the Journey by Magic Feather Designs - branding for small businesses
The brand design for Journal the Journey by Magic Feather Designs - branding for small businesses
The brand design for Journal the Journey by Magic Feather Designs - branding for small businesses
The brand design for Journal the Journey by Magic Feather Designs - branding for small businesses

"Jen were very easy to talk to and really listened well to what I had to say, her advice was great and made a lot of sense. The process was fun and I really enjoyed filling out the first forms as it helped me discover more about what I want my brand to mean. It was great voice messaging, I liked that it didn't feel really formal, more like chatting things over with a friend, lots of communication in my opinion is great! Jen was incredibly friendly and easy to work with. She has helped me to really capture the vibe of my business and bring it together nicely. The presentation of the finished product was very informative and easy to digest, and very visually appealing."

Jenna - Journal the Journey

The brand design for Journal the Journey by Magic Feather Designs - branding for small businesses
The brand design for Journal the Journey by Magic Feather Designs - branding for small businesses
The brand design for Journal the Journey by Magic Feather Designs - branding for small businesses
The brand design for Journal the Journey by Magic Feather Designs - branding for small businesses
The brand design for Journal the Journey by Magic Feather Designs - branding for small businesses
The brand design for Journal the Journey by Magic Feather Designs - branding for small businesses
The brand design for Journal the Journey by Magic Feather Designs - branding for small businesses
The brand design for Journal the Journey by Magic Feather Designs - branding for small businesses
The brand design for Journal the Journey by Magic Feather Designs - branding for small businesses
The brand design for Journal the Journey by Magic Feather Designs - branding for small businesses
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📒 Brand clarity

📒 Creative direction: brand palette and typography

📒 Full logo suite (primary, secondary, submarks)

📒 Fun brand marks

📒 Brand Guides

📒 Final files, organised and ready to use for print and web.