Another joyful design to work on! My client Gemma was looking for professional branding for her small publishing house to elevate them from DIY starters to full on stand out, credible levels as they grow their business. The Coal House is all about inclusivity and sticking true to their working-class roots so we wanted something warm, energetic, bright and colourful without clashing colours but packed with positivity and texture. I would say we nailed it but maybe I am biased ;D
Working through the process gave Gemma the chance to work through her foundations and open up some more visual ideas around her business that she hadn't considered before!
"Working with Jen, for a visual branding newbie like me, has been great. She took everything I knew about my business and turned it into a cohesive brand with it's own energy and personality. From the super helpful tips on how to really implement every aspect into my everyday brand workings to the handholding when I wasn't quite sure what I wanted things to look like, Jen took branding from a daunting decision to something I'm now super energised about and which will pump a new lease of life into our business. With super communication, super ideas, and super supportive vibes, if you've ever even thought about branding then Jen is your woman.
Run, don't walk!!"
Gemma - The Coal House
🔥 Brand clarity session
🔥 Creative direction: brand palette and typography
🔥 Full logo suite (primary, x2 secondary, submarks)
🔥 Fun brand marks and patterns
🔥 Social templates; stories, feed posts, reel covers
🔥 Profile images and highlight covers
🔥 Launch/ad images
🔥 Network banners (Etsy, Facebook)
🔥 Brand Guides
🔥 Final files, organised and ready to use for print and web.