Well now here was a challenge for me - my awesome client Sam was looking for a bold brand design for her female lead company, that has a mostly masculine client base. She wanted something that felt right for her, that was fresh, fun and professional that was going to appeal to her ideal clients... so definitely NOT my usual rather cute style! Challenge accepted - did we nail it? Erm... yeah we did!
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We used two bold colours and two more neutral, simple brand symbolism through the use of arrows that spoke to the journey Sam took her clients through with her data consultancy and training business, the story data speaks and also new directions. Brand marks should always be complimentary, slight nods or fun elements that enhance your brand design, not overwhelm it.
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Sam chose my Stand Out package plus web - a great choice for a business bursting with growth and ready to reach those next levels; full brand direction, design, socials, canva support and optimised web space. We love it!
“Before working with Jen, I'd say my business was unbranded, unknown and not ready for the world. I didn't feel confident or proud to talk about DataFit or what I was offering.
Working with Jen was seamless. Genuinely the best thing I've invested in for my business so far. I feel immensely proud of the branding I have now and use it at every possible opportunity.
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Between the emails, voice notes and calls, I was really happy with the balance and information that I received. Really happy with the formality, it was nice and relaxed to chat but also with the structure of also chatting through your progress and the next steps.
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Jen has amazing communication around timelines and updates, incredible patience and flexibility, and listens to feedback. 10/10”
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Sam - DataFit
🖋 Brand clarity session
🖋 Creative direction: brand palette and typography
🖋 Full logo suite (primary, x2 secondary, submarks)
🖋 Fun brand marks and patterns
🖋 Social templates; stories, feed posts, reel covers, pinterest
🖋 Profile images and highlight covers
🖋 Launch/ad images
🖋 Network banners (LinkedIn, IG pinned posts)
🖋 Brand Guides
🖋 Final files, organised and ready to use for print and web.
🖋 Canva upload and support
🖋 Optimised Wix website and Basic SEO
