My lovely client Lauren is a very talented calligrapher and sign painter. However, she decided to outsource her brand design because, in her own words: "I felt quite stuck, knowing I wanted to progress, but feeling that my lack of knowledge with developing 'great' branding was holding me back from what I wanted to do. I didn't have a clear image of my brand identity and I felt like I didn't have the skills to create it well, but also felt that I really should have been able to do it myself. I felt like I needed someone to help me, but was concerned that I would have big ideas of my own that might not be interpreted well by someone else (spoiler... Jen absolutely interpreted it well!)"

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This project was a treat and a new challenge as we took Laurens's own signature and turned it into her logo design! Lauren also opted for full socials and web and from her initial clarity session the design literally bloomed in my head right away and was signed off with zero changes - the whole project was a pure joy which I think shows in the beautiful design.