Working with my lovely client Esther was an absolute pleasure, she came into our project having already done a load of work on her new business and brand, and was now needing help with the next steps - bringing it all into life!
I loved the vibe Esther was aiming for With Menopause Mastery; bright, fresh, positive. She told me that in other cultures the menopause phase was known as a 'second sunrise' and i RAN with that inspiring idea! We went for sunrise, gradient tones with contrasting mint tones to bring a fresh, healing, feminine side to the whole look. Using simple circles as a symbolism for natural cycles, unity, feeling whole etc because brand marks don't have to be fussy or busy to enhance your brand and bring through a little personality.
Overall she came away with a warm, inviting, professional brand design that was going to help her stand out, feel intentional and connect to the right audiences.
“My business now has a 'face' to go forward with.
Jen was very approachable and friendly, I was regularly kept up to date on the project progression, she was good at taking on my feedback, proactive with any changes, organised and so creative.
Her complete design package is very in-depth and I feel she provided more than other designers doing similar things and was always happy to go that extra mile.
I would definitely recommend Jen to other businesses, especially if just starting out.”
Esther - Menopause Mastery
🍊 Brand clarity session
🍊 Creative direction: brand palette and typography
🍊 Full logo suite (primary, x2 secondary, submarks)
🍊 Fun brand marks and patterns
🍊 Social templates; stories, feed posts, reel covers, pinterest
🍊 Profile images and highlight covers
🍊 Launch/ad images
🍊 Network banners (Pinterest, Linkedin)
🍊 Brand Guides
🍊 Final files, organised and ready to use for print and web.
🍊 Canva upload and support