Working with my lovely client Esther was an absolute pleasure, she came into our project having already done a load of work on her new business and brand, and was now needing help with the next steps - bringing it all into life! 

I loved the vibe Esther was aiming for With Menopause Mastery; bright, fresh, positive. She told me that in other cultures the menopause phase was known as a 'second sunrise' and i RAN with that inspiring idea! We went for sunrise, gradient tones with contrasting mint tones to bring a fresh, healing, feminine side to the whole look. Using simple circles as a symbolism for natural cycles, unity, feeling whole etc because brand marks don't have to be fussy or busy to enhance your brand and bring through a little personality.

Overall she came away with a warm, inviting, professional brand design that was going to help her stand out, feel intentional and connect to the right audiences.