Sing Well | Brand Design by Magic Feather Designs

After 20 years in business, Rachel was still feeling imposter syndrome and like her offering was scattered. She came to me wanting a brand identity that would pull all her work together and help her feel more legitimate. What she got was so much more - an identity that people instantly recognise as her, expert guidance, and a new sense of confidence and excitement for marketing her business!

This project was a dreamboat to work with, we were aiming for a hug of a brand identity… did we nail it? I mean I put a literal hug in the logo so I am going to say yes! Yes we jolly well did! The warm colours, the cute and quirky brand marks - Rachel is all set with a brand identity that finally feels aligned.

"[I felt like I was] plodding along, not legitimate, still lots of imposter syndrome, even after 20 years. I also felt that I was spinning lots of different plates, so wanted a brand that encompassed all of the things that I currently do. I also HATED marketing, now I am feeling quite excited by it!

Everything with Jen was 11/10. The collaboration, how amenable she was, how perfectly the brand reflects who I am. I have had so many comments saying it's very 'me'! I also received so much more from Jen than I thought I had invested in - specifically her expertise and advice.

I now feel inspired, excited and so, so happy that I made the investment. We have already solved a lot of my issues [brand identity and marketing], in that I now feel that I have a 'proper' business, which has helped my confidence and how I feel about things in general. Jen has given me all the tools I need."

Rachel Maloy - Sing Well