You Said It | Brand Design by Magic Feather Designs

Before working with me, Lindsay’s team was focused on the day-to-day of their growing cards and gifts company, without a cohesive brand identity. They needed strong, recognisable assets to streamline their content and boost brand awareness.

This was a rebrand project - the guys had a DIY logo that they launched the business with and were still attached to, plus they wanted a seamless update to a new brand identity that would put them in-line with bigger online card and gift companies.

We tidied up the text of the logo and introduced some brand marks, new colours and a heap of personality! Now, they have a unified visual identity that makes their brand stand out, helping their customers easily recognise them in a crowded space.

[We were] just focused on the day to day without a cohesive brand identity, we needed a cohesive brand identity and assets for use across all our platforms to make our lives easier and improve brand awareness.

Jen took the time to really understand our business, our customers and our USPs, she listened to everything we wanted and really got under the skin of our brand. Working with Jen was a really positive experience, it felt collaborative and she was completely engaged throughout, we knew when to expect things and what she expected from us in return.

[We chose Jen because] we felt her portfolio demonstrated an understanding of the brands she’s worked with and felt an affinity with her bright colourful designs. Jen really understood our brief and the reasons behind our decisions. We're really enjoying using our new assets and making it easier for our customers to spot our content in a very busy landscape.

Lindsay - You Said It