Struggling with Marketing Your Small Business? You Might Be Missing Your MVP.

Let’s talk marketing your small business for a sec, as let's face it we started our small businesses from a passion for creating/helping NOT to be marketers or content creators. But in order to get seen and heard, we must as diligent small biz owners wear many hats, and I don't know about you, but my marketing exec. hat is never really the comfiest.....

Running a small business online, you’ve probably been told a million and one times that you need to “just show up consistently online” or that you “just need to market yourself better....by following this exact routine that worked great for Barbara... ” Cool. Thanks, Barb. Super helpful 🙄

I really don't want to add to that noise, but instead offer a different perspective you may not have considered. What if the reason you're struggling with your marketing isn’t that you're lazy, unmotivated, or just following the wrong strategy? What if you're actually missing your MVP - your brand design?

Listen, I am a brand designer and small biz owner just out here marketing my services so YEP, I went there. This is where we are going, humour me a moment ok... if you are struggling with marketing your small business, your branding might just be the things that is actually letting you down. Let's discuss...

Branding ≠ Marketing (But They're Deffo Teammates)

Firstly, just checking you know that branding and marketing are not the same thing.

✔️ Branding is the personality, voice, look, and vibe of your business.

✔️ Marketing is the act of promoting and selling what you do.

Think of branding as the stage, lighting, and costume and marketing as the performance. One without the other? A bit meh, honestly.

I think a lot of small business owners try to push out marketing content quickly in order to get established, but without solid brand foundations in place first. The result? Things feels inconsistent, generic, or just a carbon copy of what everyone else is doing 👀.

Truth Bomb: If your marketing content is not lighting you up, it’s probably not doing much for your ideal audience or clients either!

A Strategic Brand Identity Makes Marketing Easier

Trust me, I'm a brand designer 😉 Branding doesn’t do your marketing for you, but it should be supporting it - like your top employee of the year, who loves to work 24/7 and 365 days of the year (imagine!).

When your brand identity is built strategically with your values, audience, and business goals in mind it becomes a tool that actively helps you market better. Here's how:

🙌🏻 You stop reinventing the wheel every time you create a new post, email, or offer. Your brand colours, fonts, tone of voice, and visual style are already set, in place and doing half the work. Best of all? They are yours - not Canva's and ergo everyone elses.

🙌🏻 You attract the right people in. Your dream clients start saying "take my damn money!" because your branding speaks their language, reflects their vibe and gives them heart eyes when they stumble upon your content in the scroll (because strategy my friend).

🙌🏻 You get clearer on what to say and how to say it. Branding done right includes strategy around messaging, tone, and what makes you different - which feeds directly into your marketing content. (I will die on this hill - brand design is not about just being pretty!)

🙌🏻 Your content looks and feels more polished, professional, and you. That builds trust fast and makes people want to stick around. It takes longer and longer now for folks to decide if they want to invest or not, so trust is a bigger key is sales than ever before.

Marketing Is Still the Muscle Though....

Let’s not get it twisted - good branding isn't a magical fix. You still need a strong marketing strategy. That means knowing your audience, being consistent, choosing the right channels, and putting in the work.

But if your brand identity is thoughtful and aligned? You’re not starting from scratch every time. Your branding becomes the compass, the cheat sheet, the creative shortcut. It gives you the confidence to show up, because you’re not second-guessing every decision or scrambling to make things “look good enough.”

Imagine Marketing and Branding in a Venn diagram, with these powers combined there is a sweet spot in the middle where marketing for your business sould feel easy, exciting, aligned and doing a damn fine job for your business.

How did I do then, if you are still with me do I have you convinced that brand design is perhaps the missing piece of the puzzle? 🥰

This feels like a good time to link my brand design services right here ❤️

Branding + Marketing = Magic ✨

So if you’ve been feeling stuck in your marketing - uninspired, inconsistent, or like you’re throwing spaghetti at the wall? Stop searching for the perfect marketing plan. Take a fresh perspective and evaluate your brand identity.

Ask yourself:

👉🏻 Does my brand reflect the real personality of my business?

👉🏻 Is it helping me speak to the people I actually want to work with?

👉🏻 Does it make showing up online easier or harder?

👉🏻 Do I actually feel aligned and connected with my brand identity?

Because if your brand design isn’t pulling its weight, it might be time to give it a glow-up.

You don’t have to DIY it forever. You deserve branding that feels like you, works hard behind the scenes, and gives your marketing the solid support it needs.

Ready to make your branding your MVP? You know where I am, friend.

At Magic Feather Designs, I am all about solving problems through cute design solutions. I create branding that’s unique, personality-packed, and built to help you and work hard for your business - not just look pretty. A cohesive and strategic brand design is the biggest key to boosting the good stuff, levelling up your confidence and getting your business seen 🙌🏻

How to Book Your Future Brand Project!

If you feel ready to take that next step, then firstly - yey! How exciting!

Next, you can head to my contact page or email me directly at jen@magicfeatherdesigns.com or look me up on socials and pop me a DM - Instagram is best www.instagram.com/magicfeatherdesigns . There are no silly or small questions with me, I am here to help!

Check out my portfolio page to see what I created with previous clients, and what they had to say about working with me 🥰