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Invest or Regret? The True 'Cost' of Brand Design

Writer's picture: Jen RafflesJen Raffles

How much should brand design really cost? £25? £250? £2500!? If you're just looking for a logo, does £2500 sound outrageous? Let’s rethink that for a moment.

A jar full of dollar bills

Firstly, I am going to flip your mindset.

Rather than thinking about the price of purchase, think about the value of the investment in your business. Brand design isn’t a one-and-done job, it’s a foundation. It grows with you, strengthens your presence, and adds long-term value. A great investment feels beneficial for years, while a cheap fix often only feels good in the short term. The branding choices you make should have longevity, not just be a quick, budget-friendly decision.


Bespoke brand design, tailored to you, your business, and your customers, is a game-changer. It shows your audience that you value your business enough to invest in visuals that speak their language.


A well-designed brand:

👉🏻 Instantly puts customers at ease, making you look professional and trustworthy.

👉🏻 Creates recognition across platforms through consistency.

👉🏻 Attracts the right audience rather than repelling them with something that feels "off."

👉🏻 Is built with purpose, intention, and strategy, making every element work for you.


Just showing up and hoping customers will find you? That’s not a strategy (was it ever?). A business without intentional branding is practically invisible these days. You can’t expect customers to buy from you just because you opened an Etsy store. They need to trust you, and trust starts with how you present yourself.


how much for a logo? Visual by Magic Feather Designs - a brand designer for small businesses

So how about that £2500 for 'just a logo'?

Customers might glance at a logo and think, "Cool logo," before moving on. But they connect with brands that are well-thought-out. When your brand's vibe, vision, voice and values resonate with them, they don’t just notice—they feel something. They linger on your social media, browse your website, and get excited about what you offer. That emotional connection leads to loyalty, engagement, and sales.


Customers become invested - they suddenly find themselves buying literally anything you are selling because it simply 'spoke'. Think of your favourite store/brand and tell me you did not feel this way when you first discovered it - do not STILL feel this way, most likely.


A full brand does that, not just a logo. And no matter how flashy it is, even a £2500 logo alone can’t create that connection.


The True Value of Brand Design

So, how much is all that glorious intention worth to you?


A great brand design:

✨ Attracts and resonates with your ideal audience

✨ Instills trust and builds loyalty

✨ Shows professionalism and credibility

✨ Helps you stand out in a crowded market

✨ Makes you recognisable

✨ Keeps your visuals consistent

✨ Keeps customers coming back for more


And all of this happens at a glance! First impressions matter, and your brand should make the right one.


The value brand design brings to you:

✨ Boosts motivation to show up consistently

✨ Makes content creation easier (because you know what to say and how to say it)

✨ Saves you time because you outsourced like a boss

✨ Gives you a brand guide to share with team members or investors

✨ Lets you benefit from someone else’s creativity, skills, and resources

✨ Supports another small business owner (win-win!)

✨ Helps you build a strong business that lasts


So, What Is a Fair Price?

Yes, we’d all love to get everything above for £25, because budgets are tight. But when you consider the long-term benefits - the content assets, the time saved, the confidence gained, the trust built with customers - does £25 still seem reasonable? Is £2500 unreasonable? What is a fair price?


That’s the golden question for every designer when pricing their services!


As business owners, we also understand that pricing can be difficult. We’re all navigating a cost-of-living crisis, and many businesses are struggling. But when considering fair pricing and value, remember: our time, expertise, and worth should be factored into the equation too.


Final Thoughts

Please stop expecting miracles from a £25 logo. Stop asking on social media for "just a logo" or trying to pit designers against each other for the cheapest price. Branding is more than a logo. It’s an investment in your business’s sustainability and longevity.


When you invest in a full, strategic brand, you’re not just paying for a visual—you’re paying for expertise, thoughtfulness, and a foundation that will serve your business for years to come. And that should be priceless.


Consider the skills, time and experience of your chosen designer, and the value an aligned brand will bring to you. And please, please stop thinking of your absolutely fabulous, intentional, strategic, hard-working and purposeful brand design as an expensive cost 😅.


If you’re ready to invest in your business and elevate your brand, get in touch with me today to chat about how we can get started!


At Magic Feather Designs, I am all about solving problems through cute design solutions. I create branding that’s unique, personality-packed, and built to help your business thrive - not just look pretty. A cohesive and strategic brand design is the biggest key to boosting the good stuff and adding priceless value to your small business 😉


How to Book Your Future Brand Project!

If you feel ready to take that next step, then firstly - yey! How exciting!


Next, you can head to my contact page or email me directly at jen@magicfeatherdesigns.com or look me up on socials and pop me a DM - Instagram is best www.instagram.com/magicfeatherdesigns . There are no silly or small questions with me, I am here to help!


Check out my portfolio page to see what I created with previous clients, and what they had to say about working with me 🥰



Speak soon friend, Jen xx

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Did someone say FREEBIES??

Not sure if you are ready to invest in your brand identity yet but want some friendly advice from a professional brand designer?

Don't miss out on my awesome freebies - fabulous resources for small business owners looking to review their brand design themselves.

Free resources for small businesses by Magic Feather Designs
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