Welcome to the MFD blog!

You Said It had the creativity and passion, but their branding wasn’t quite keeping up with their growing ambitions. That’s where I came in!

Your business feels stale, a little stuck. Something’s just off... & then it hits you - aha! A brand designer is what I need! or is it...

Truth Bomb: Branding without strategy is just decoration. A strong brand strategy benefits both you and me - let's get into it!

Thinking of starting a small business? Jumping in can be exciting, nerve-wracking, and let’s be real - a bit overwhelming! Here's my advice.

Branding isn't just about the big things, it’s also the small, easily overlooked details that shape professionalism and trust in you!

When you're starting a small business, every penny counts. So, the idea of your branding being free is incredibly tempting!

Let’s dive into what we mean by your “vibe” and why nailing it is so essential for your small business.

Let’s explore the pros and cons of doing it yourself versus hiring a professional brand designer.

One objection I hear when people are debating about whether to invest in professional brand design or not, is “what if I change my mind?"

A logo is a key part of your branding sure, but what is its real purpose within your business?

A great investment feels beneficial for years, while a cheap fix often only feels good in the short term.

How my first investment taught me some unexpected business lessons, even though I totally ignored the biggest piece of advice.

A new small business absolutely should consider its branding right away. And gosh darn it, I am going to frickin' tell you why...

Why colour should be a strategic part in your brand design process.